Story mfg. is a UK-based independent fashion brand focused on sustainability, ethical production, natural dyeing, and handmade craftsmanship. Founded by Katy and Saeed Al-Rubeyi, the brand collaborates with artisans worldwide to preserve traditional techniques while promoting eco-friendly fashion.
Emphasizing slow fashion, Story mfg. supports small-batch production, ensuring high quality through natural dyeing, hand-weaving, and meticulous craftsmanship. They avoid synthetic dyes, using plant-based alternatives that develop unique patinas over time.
Blending vintage workwear, outdoor aesthetics, and streetwear, their designs feature relaxed silhouettes, handmade details, and embroidery, reflecting a commitment to both style and sustainability.